The biggest social media app, Facebook, is to change its name in the near future. They are changing their name so they can focus on building a metaverse. The Verge says that this news comes straight from the source who has direct knowledge of the matter.
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Facebook CEO Mark Zuckerberg plans to talk about this matter at the annual Connect conference on 28th October, according to the source. However, it can unveil sooner. It is to show the social media giant’s ambition recognize them as more than just a social media platform.
This rebranding will likely place Facebook and its family of social apps under a parent company. This will oversee groups like Instagram, WhatsApp, Oculus, and others. This is similar to how Google created a parent company Alphabet with the search engine and other services like YouTube as separate entities under it. A Facebook spokesperson denied commenting on this rumor.
The new name for the platform is top-secret as senior leadership is not fully aware of it. However, rumors surround that the new name has something to do with “Horizon”.
This news place as a time where US regulators are trying to take the company apart. Recently, Facebook got exposed that they are prioritizing profit over their users. Moreover, this claim backs by internal leaked documents.
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This rebranding could help the company separate some of its future projects. It will also give the Facebook team a breather in times of intense scrutiny.
