How To Be An Effective Sales Agent (Tips and Case Study)

By | June 30, 2016

TIPS ON HOW TO BE AN EFFECTIVE SALES AGENT – Tips to be a perfect sales agent.

If you want to sell goods, the market is big enough to add you to the list of competing personnel. I would give you one great advice, “SELL BIG,” and if things within the first few months of sales don’t turn out as dreamily great as you wish.

I think you have an excuse considering you have some amidstgiant competing companies that started before you, but if you wish to be an effective sales agent, you had better be a good one, cause there can never be an excuse for persons given opportunity to make it great in the world of sales. You may also like to read 5 Common Off-Page SEO Mistakes We Should Avoid.

How To Be An Effective Sales Agent (Tips and Case Study) [howpk.com]

How To Be An Effective Sales Agent (Tips and Case Study) [howpk.com]

WHAT IS REQUIRED TO BEING A SALES AGENT?

“EVERY SALEMAN SHOULD HAVE HIS SALES PITCH SINGLED OUT, NOT FOR A BAD REASON, BUT MAJORLY BECAUSE HE IS GOOD.” A quote from a reputable sales agent. As some may pass the test of understanding business, but a bad sales agent who is not effective in his skills, fails to understand the rudiment of how to tie the ropes tightly around the nuts of business no matter how difficult or easy the situation may fall.

TIPS ON HOW AN EFFECTIVE SALES AGENT SHOULD OPERATE?

Here are few tips to make the sales agent effective in its work for both the customer, who could be the third party, and that of the principal (The company) the agent is working for.

  • What is expected from the Sales Agent to be effective?

CREATE A HUGE SENSE OF URGENCY:

In as much as this sounds really husky and persons in society do not like being rushed to get involved in what they don’t naturally love, or in situations when they have little idea of what you have in mind to bargain to them. The burden of bargain now lies on you.

It’s not for them to say they wish to risk money, time and investment to things they aren’t sure of getting themselves involved in. Push them to it, give them the sense of urgency that they really need to find themselves involved with this deal at the moment, as you strategize the PROS and CONS of the possibility of elongating this deal.

The Urgency stand itself doesn’t just leave persons to find themselves rushing to buy a product but also to make the sales agent (You) as the case may be now, a good business personnel, allowing buyers to respect your product out there, and seriousness of sales.

PRODUCT KNOWLEDGE:

It is more than trite (Important) for a sales agent to have more than the basic knowledge of the product at hand to the customer, as it (Sales agent) is rightly assumed to be the face in representation of the principal company, and since the principal itself is not the one acting as a mediator to the customer, it then is indebted to know as much as it’s expected to provide answers to the customer.

The question is, can a furniture carver be the sales agent in charge of a technical company business, when he in fact has almost as little as the customer’s knowledge on the product? No, the sales agent is expected to be as good as the principal since he is working for the company, or even an expert in the product of sales, as must be detailed in his possession. This capacity at dialoguing with the company represents an excellent indication that the sales agent is effective in its work.

In instances, when the sales agent is unaware of the answer to the question put forward by the customer, it is fine, it is his work to communicate back to the principal.

In some instances, as could be provided in the agreement of the sales agent and principal might state in their agreement that the Agent should act as having a power of attorney – Act in his power, that is based on the fact that the sales agent can act as if he is the owner of the company (Apparent authority) as referred to in instances like this in Commercial law. Do you know! still you can Update Windows XP online till 2019.

PUT A TIME-FRAME OF THE PRODUCT TO THE PUBLIC:

This is similar to the word, “Promo”, more like advertising the time frame a particular good will be out on air, or within your advertising circuit. This is very much similar to the means of ‘creating a huge sense of urgency’, but in fact, we shouldn’t think about misrepresenting this two distinct though similar attributes as one.

While the ability of creating a sense of urgency may be within time and scope as a means of wishing that persons get involved in buying goods from your hand, it doesn’t in turn mean that the urgency scope of what is in air may fall within the time frame of when a particular good is in fact cheaper and more durable in the open market.

Let’s make this practical. Take for instance ones company deals with manufacturing a particular type of sweatshirt, as a ‘Swiss banzy type of shirt,’ and the promo is extensively to run within three to four months in England, while probably in Bangladesh, African countries, or some couple of other countries linger on for about four and a half month so that the sweat shirt could be sold more to countries not having their companies product around.

That is the time frame, in encouraging and pulling on the urgency of selling the product could be for reason that probably when the product might have to be reproduced over time after the first three months the quality of goods might not get to be as standard as it was started with.

That is a reason for urgency on the part of a sales agent, to have a buyers interest drawn into wishing to get the product on time, and with that, that of course is an effective tip for a sales agent to quickly let off with the products he/she has in her possession, as that is the reason why the employment was for ‘a sales agent’

FEED BACK:




Feedback is the expected report that a sales agent should return as agreed by the Customer and sales agent. Feedback could be in form of the sales agent connecting the customer further with other buyers, business deal completed, or by means of purchasing an order for the customer. Either way, it is important for the feedback to always deliver reports to the customer, as he is in this case seen to be working as an employee for the customer till the agreement is completed, or terminated, then the employment is terminated too.

Unfortunately most sales agent do not give a feed back to the customers, as some companies do not have the contacts of customers, that is why it is based on the ability of the sales agent to diligently perform his work not as a good sales agent, but as a successful one, ready not to give room for any flaws, and communicating feed back to the company that employed him originally and to the customer.

Even without being asked to give a feedback to the company, it should be within the distinct implied characteristic of a sales agent to consider always the optionof “Feedback” as extremely important.

EVER HEARD OF THE TERM, “TELL IT LIKE THE WAY IT SHOULD BE”?

If you haven’t I think this is your right time to exploit this fact now. Tell your customers the way it really is, NO LIE, NO ADDITION, simply plain and let’s see how the outcome is.It’s not just a form of feedback, it is the true account of the sales agent journey story.

Persons really creep at the thought of such discussion majorly because they do not have fate in themselves in watching themselves lose, in instances when such truth, ‘or tell it like the way it should be’, have a negative business failure to discuss. It’s painful that situations may turn out like that, but this isn’t just any conversation or dealing with friends, this is business, and whether it be with persons one is related to or not, impressions does last forever.

So tell the truth, and let your buyer leave you, at least you took the risk of being truthful, and letting the business ruin. Perfection in a product makes customers doubt the credibility of a product. So go plain, and don’t ever be afraid to make mention of the Cons involved in the business.

BE CONFIDENT:

How To Be An Effective Sales Agent (Tips and Case Study) [howpk.com]

No one wants to deal with persons who don’t have the right attitude to defending their interest out there in the world of sales. Don’t get me wrong, the world of sales isn’t there for persons to watch each other’s back, it always about CAVEAT EMPTOR, “Let buyers beware”,and much before any buyer out there should give you a benefit of doubt in getting involved with your business you have to show that you have attained their confidence, by proving that you know exactly what you are talking about.

Why don’t you focus on the part of giving him the true fact and idea behind the product, and you worry later if he actually heard half of the long couple of sentences you have been entrusting in your conversations with him. The truth is, most persons wish to see a confident person in their front with an idea upon wish they can trust on, majorly because the sales agent or representative of the company actually KNOWS WHAT SHE/ HE is talking about.

That is always a great fancy to them, and it will surprise you to know how many persons could mind leaving their about-to-enter agreement, or even some long term agreement to yours, because your sounds promising, and you in fact exactly sound like you know what is being discussed.You may also like to read List of Top Best 5 Family Lawyers In Lahore.

ADAPTIVENESS:

Learn how to adapt to situations. Life isn’t a bed of roses, but I am sure the business world itself can be the best type of world to explain the situation by Charles Darwin’s theory, a scientific theoretical personal, that “survival is for the fittest.” Same applies to business world, as what is expected always that whenever a thick obstruction seems to get in the way, a great sales agent will always learn to adapt to any situation, and still get out a good result from the difficulty.

GO WITH THE FLOW – that is the spirit of a good sales agent. Adapting to whichever situation in business in any way it may be, is a great secret that makes a clear difference from any sales agent, and that which is a successful sales agent.

AN EFFECTIVESALES AGENT IS CURIOUS TO SOLVE PROBLEMS IN MARKET:

It’s the role of the agent, and not just any agent in the case, an agent who effectively knows the work expected from him/her, is to be curious to gather information enough, and place his curiosity to expanding intellectual horizon about the company. Not just is he helping the company, but also acting as contributor to solve some of the problems in the market.

A curious person in his work is an effective person whose curiosity bridges the gap from making him just a sale agent or representative, butan effective one, as he is able to do his work as others, buttakes an extra effort in studying curiously everything around him in the market.

PASSIONATE:

Passion drives in things to work, and so should sales agent take up this characteristic to be effective in their work. Just as many great personnel’s have confessed the reason why they have made it this great is because they had the passion to push further to get to the name they possess now that simply could work for sales agent.

If Sales agent as such could proof genuine passion and belief in the product they have in their possession, it would rapidly give sales pitches.

FOLLOW UP WORKS:

Finding prospects is definitely a good start up for a sales agent, who must find it more than a point of duty to follow up the activities of his customers or buyers, and try to move in flexibility in meeting to follow up with customers, as this is extremely important, for the growth of a sales agent who wish to be successful in keeping up with his customer.

There are however two kinds of follow up, one based on existing options in checking up by means of phone calls to a customer to keep the customer informed on whatever situations that needs to be passed on, or seeing the customer in person, as based on the importance. Such follow up is extremely important, as it is not difficult.

The other could be in form of the sales agent, following up in instances that the good or product he is supposed to render as service to the customer, was based on, ‘purchasing products’, the role of follow up is important for the sales agent, and a good follow up to a large extent of making sure that no flaws, or defective agreement by ordering makes him distinct as being a ‘good sales agent, or a very successful sale agent.’

A good sales agent is great, but a successful sales agent will always be picked over a good sales agent out there. A good one can be seen to have flaws at times, but a successful sales agent whether flaws may come, he is that great enough to pull out of the bad moments, and make a success story out of the business agreement.

OPEN –MINDED ATTITUDE:

An openminded spiritsure does make greatdifference in the society, andeven in the world of businessif a sale agent isopen minded to listen to others who could make more helpful hints as two heads in business is always better than one.

The best type of open minded attitude is when the sales agent or representative is less talking and giving a more rapid attentive ear either from the complains of consumers, or from the principal. Successful high sale pitchers don’t argue when great advices are coming in, they take the helpful and apply it. Effective sales agent attitude should always be open-minded to things.

PATIENCE:

How To Be An Effective Sales Agent (Tips and Case Study) [howpk.com]

NO matter how annoying or slow a prospective is, a great tip to leaf to a sales agent who wishes to be effective with her/his sale is to be patient. An impatient attitude leads nowhere close for a sales agent to get lots of works, so it’s advisable that even when fuming angers mays tart to develop, it’s advisable that sale pitchers (Sales agent) tryto still maintain an evenand calm mood. Never yell or hang the phone on the customer, even in cases when they are not right, situation’s like that is always bound to happen always.

As the sales representative image also represent the company’s image, so it’s best to always remember that. You might interest to read How to Control High Blood Pressure – Hypertension.

RESULT:

In every race, the athlete must get to ‘finish line’, before he can be awarded the medal and honour of being the ‘winner’. So also should the sales agent get its focus to producing an end result for all of lots activities, does not form a part of agreement of success. At the end of course, the entire success of a sales agent is judged by the end product of his work. Adapting and finishing quite well as started, is the quality that distinguishes a normal sales agent from a successful one.

A successful sales agent will finish his work with a great success having adapted throughout with the customer, and in such a manner know how to find other customers, as what makes profitable result of a successful sales agent is his ability to be able to produce successful result with his customer, and in that same ability of interaction, be able to see to the end with other contacts.

Final Words:

In all, a successful sales agent not a good sales agent as distinguished the two earlier, should always be ready to learn, accept criticism, fall stand and bring great proceeds from sales, no matter how bad the business market is. The entire company holds its fate to the sales agent, so positive outcome should be the only winning language to be discussed.

Author: Tanvir Zafar

Tanvir Zafar is a internet Entrepreneur and owner of this site and many others as well. He is student in GCUF doing BS Software Engineering. :)